Ace Bed, Park Bo-gum's 'Dance'... Surpasses 10 Million YouTube Views in the Shortest Time

Accumulating Approximately 70 Million Views from Campaigns 1 to 5, Establishing Itself as a National Advertisement

Ace Bed's Park Bo-gum's 'Dance' advertisement surpassed 10 million views on YouTube in the shortest time.
[Photo by Ace Bed]

[Asia Economy Reporter Kim Jonghwa] South Korea's leading bed brand Ace Bed's second half of 2020 advertisement has once again achieved 10 million views on YouTube, continuing its successful campaign.

On August 15, Ace Bed released the fifth campaign "Dance" of the series "Good Sleep Builds Up, Good Me is Made," featuring model Park Bo-gum. Within just a month and a half after its release, the Ace Bed advertisement campaign video achieved the fastest-ever milestone of 10 million views on YouTube among all Ace Bed ads.

Known as the "Good Sleep Campaign," the series attracted great public interest and curiosity since 2018, when Ace Bed first collaborated with actor Park Bo-gum. The campaign effectively conveyed to consumers the "cumulative effect of good sleep" by showing the transformed "good me" after a good night's sleep.

The fifth series, the second half of 2020 campaign, features scenes of Park Bo-gum dancing joyfully. This ad intuitively showcases the lively and healthy transformation thanks to a good bed, using Pharrell Williams' "Happy," a song that has also been popular in Korea, as background music to give a more upbeat feeling.

Not only did the fifth campaign easily surpass 10 million views, but it also recorded about 1,000 YouTube comments?the first time in Ace Bed's content history?proving its explosive popularity. Moreover, reflecting consumer feedback that 15 seconds was too short, Ace Bed aired a 30-second edited version following the making film, eliciting positive consumer responses. Notably, all campaigns from the first to the fifth series surpassed 10 million views, setting an unprecedented record in Ace Bed's advertising content history.

Previously, Ace Bed focused on product and function-centered communication such as "Beds are science" and "Beds are not furniture." In contrast, the "Good Sleep Builds Up, Good Me is Made" campaign expanded its connection with younger targets through a nature-friendly and emotional tone and manner. As a result, many have noted that Ace Bed's brand image has become younger in sales fields, and it has positively impacted actual sales.

Ace Bed's advertising campaigns have also achieved good results at various award ceremonies. The first campaign "Bicycle" was selected as a finalist in the TV category of the 2018 Seoul Video Advertising Festival's single item section, and the second "Tomato" and third "Sea" campaigns were finalists in the TV category campaign section of the 2019 Seoul Video Advertising Festival.

An Ace Bed official stated, "Nowadays, as consumers deeply realize the importance of sleep health, the sincere message of the cumulative effect of good sleep seems to have been more effective than ever. We will continue to strive to become a brand that consumers feel familiar with through good advertising campaigns."

Information about Ace Bed's advertising campaigns and products can be found on the official website.

This content was produced with the assistance of AI translation services.