11st, 40,000 Fall and Winter New Fashion Items on Sale

'New Season New Fashion' Exhibition

[Asia Economy Reporter Cha Min-young] 11st announced on the 7th that it will hold a large-scale fashion discount event, "New Season New Fashion," featuring over 40,000 popular fall and winter fashion items until the 18th.

About 800 sellers, including fashion brands such as Nike, Fila, Polham, Topten, Heri Maison, and Hangten Junior, as well as popular SOHO brands like Realcoco and JLF, are participating in the event, showcasing a wide range of products from new fall arrivals to winter padding.

Offering excellent cost-effectiveness, popular items this fall such as fleece jackets, trench coats, and cardigans, as well as sportswear, kids' clothing, shoes, bags, and accessories, are available at special prices. The "Adidas Sherpa Reversible Fleece Jacket," originally priced at 169,000 KRW, is available for 98,920 KRW with coupon application; the functional walking shoes "Skechers Go Walk Joy & Max" are priced at 39,960 KRW; and the daily bag "Saint Scott Lilian Mini Bucket Bag" is sold for 49,000 KRW.

They also prepared "stay-at-home" fashion items that have emerged due to COVID-19, such as warm and comfortable pajama dresses, sleepwear, and infant indoor vests, offered at discounted prices. Winter fashion items are dominated by "padding." Essential winter fashion items such as padding vests that can also be worn as innerwear, lightweight padded jumpers, and long paddings are introduced.

Kim Myung-sik, head of fashion and beauty at 11st, said, "Due to the impact of COVID-19 this year, customers prefer practical fashion items with good cost-effectiveness," adding, "We have prepared a rich selection of popular fashion products that customers are looking for according to the changed purchasing patterns, so we hope this will be a good opportunity to prepare for the upcoming cold season."

Within the "New Season New Fashion" event, 11st offers two types of "15% discount coupons": one for up to 100,000 KRW off (for purchases over 50,000 KRW) and another for up to 7,000 KRW off (for purchases over 5,000 KRW), with two coupons available each per day. Additionally, category-specific coupons for sports, kids, and others provide overlapping discounts of up to 30,000 KRW.

This content was produced with the assistance of AI translation services.