'BLACKPINK MV Controversy' Medical Industry: "Nurses Were Sexualized"

BLACKPINK's New Song 'Love Sick Girls' Music Video Features Nurse Uniform
Distorting Nurse Image as Professionals, Nursing Community Calls for Correction

Blackpink's New Song 'Love Sick Girls' Music Video Capture

[Asia Economy Reporter Lim Hye-sun] Controversy is spreading over the nurse costume appearing in the music video for girl group BLACKPINK's new song "Lovesick Girls." The issue is that it distorts the image of nurses as professionals. Although the agency YG Entertainment claimed there was no intention beyond musical expression, the nursing community is urging correction, saying the outfit sexualizes nurses.

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According to related industries on the 6th, the problematic part in the "Lovesick Girls" music video released on the 2nd is a scene of about 5 seconds where member Jennie plays a dual role as a nurse and a patient. This scene expresses the lyric "No doctor could help when I'm lovesick." Jennie wore a hair cap, a tight white skirt, and red high heels.

On social media (SNS) and within the nursing community, criticism arose that this outfit is far removed from what nurses actually wear in medical settings.

The Health and Medical Workers' Union stated in a commentary on the 5th, "Nurses are still exposed to power harassment and sexual violence," and expressed concern that "the more popular culture repeats distorted images of nurses, the worse this situation becomes." The Korean Nurses Association also sent a protest letter to YG Entertainment on the same day, demanding a public apology and corrective measures.

[Image source=Yonhap News]

In response, YG Entertainment expressed concern on the 6th over the distorted perceptions, saying, "There was absolutely no specific intention." They added, "The production team is deeply considering and discussing the editing of the relevant scene."

The Korean Nurses Association pointed out, "Considering the social influence of a global singer's music video, they should feel a heavy social responsibility," and criticized that "instead of improving the rights of nurses who are working hard on the COVID-19 frontlines, it has resulted in lowering their morale."

This content was produced with the assistance of AI translation services.