Haenam-gun 'Haenam Minam Festival' to be Held On-Tact

Handsome Food Truck Delivers Haenam Meal Boxes Nationwide to Support Korea

Online Handsome Food Show, Influencer Virtual Travel and Other Programs Operated

Last October, the Haenam Minam Festival was held in the Daheungsa area of Haenam. This year, the Haenam Minam Festival will be held as a smart festival combining online and offline events for six days from the 2nd to the 7th of next month. (Photo by Haenam County)

[Asia Economy Honam Reporting Headquarters Reporter Kim Hyun] Haenam-gun, Jeollanam-do announced on the 6th that the ‘Haenam Minam Festival’ will be held as a smart festival combining online and offline from the 2nd to the 7th of next month for six days throughout Haenam-gun.

This year’s Haenam Minam Festival, under the theme ‘The End of the Land, The Beginning of Food,’ breaks away from the existing large-scale tourist gathering style festival by building a platform for hosting a smart festival to promote Haenam’s food and cultural tourism through various channels.

First, under the theme ‘Haenam Minam Lunchbox Runs Across the Nation,’ a Minam food truck carrying lunchboxes made of healthy food produced in clean Haenam will visit various places nationwide.

By donating lunchboxes to medical staff protecting the public’s safety from COVID-19 and vulnerable groups in the area who have worked hard during the pandemic, the festival plans to convey the message that ‘Haenam Minam supports the Republic of Korea.’

Additionally, through an ‘Online Minam Food Show’ where local chefs and famous chefs cook together, Haenam’s agricultural and marine products and food will be promoted, and Minam food packages will be sold through live commerce operations.

Regional online tours will also be conducted, where influential influencers introduce unknown attractions by region. YouTubers and others will introduce Haenam’s food, sights, accommodations, and experiences by region, and participants will explore the travel destinations online.

Since the spread of COVID-19, Haenam-gun has been steadily preparing through expert seminars and other means to hold the Haenam Minam Festival as a safe and sustainable festival.

Jeong Gi-young, Chairman of the Festival Promotion Committee (Professor at Sehan University), said, “At a time when a new way of holding festivals is necessary due to COVID-19, we expect the Haenam Minam Festival to become an opportunity to lead smart festivals,” adding, “We will carry out the detailed festival execution plan without fail to present a new direction for future festivals to the entire nation.”

This content was produced with the assistance of AI translation services.