Hyundai Department Store Duty Free Hosts Naver Shopping Live 'Huhu Win-Win Market'

Cooperation with Gyeonggi-do Corporation

[Asia Economy Reporter Cha Min-young] Hyundai Department Store Duty Free is joining hands with Gyeonggi-do Corporation to support sales channels for excellent small and medium-sized enterprises (SMEs).

Hyundai Department Store Duty Free announced on the 6th that it will hold the 'Hoohu Win-Win Market,' a live broadcast sales event for excellent SME products, for two weeks from the 19th of this month to the 1st of next month.

Earlier, on the 5th, Hyundai Department Store Duty Free signed a 'Strategic Business Agreement (MOU) for Win-Win Cooperation with Excellent Domestic SMEs' with Gyeonggi-do Corporation. This is to actively discover and nurture excellent domestic SMEs through the capabilities of both companies.

The Hoohu Win-Win Market was prepared to promote and support sales channels for excellent domestic SME brands struggling due to COVID-19. 'Hoohu' is a word created by combining the initial consonants 'ㅎ' and 'ㄱ' from Hyundai Department Store Duty Free and Gyeonggi-do Corporation, meaning 'a form of warm kindness.'

This event will feature 100 influencers affiliated with the live commerce specialized platform Jiyu, who will conduct relay broadcasts every day from 1 PM to 11 PM on Naver Shopping Live during the event period. About 100 brand products will be showcased, including beauty brands 'DioKidSkin' and 'Clalab,' living accessory brand 'Dansun Saenghwal,' health functional food brand 'Centum Krill,' beauty device brand 'Clezzio,' and women's health brand 'She's Ready' feminine cleanser, as well as the 'Women's Disease Test Kit' from Gain Pad.

A Hyundai Department Store Duty Free official said, "We hope that the joint marketing activities of both companies will help SMEs currently struggling due to COVID-19," adding, "We plan to continue various activities to support SME sales channels through a win-win growth project with Gyeonggi-do Corporation."

This content was produced with the assistance of AI translation services.