Cheongho Nice Films 'New Hero' Air Purifier Commercial with Lim Young-woong
A Product Developed with a Focus on Indoor Floor Air Quality
Cheongho Nice announced on the 6th that it has conducted a commercial shoot for its new air purifier model "New Hero," featuring singer Lim Young-woong. Photo by Cheongho Nice
View original image[Asia Economy Reporter Kim Heeyoon] Cheongho Nice announced on the 6th that it has conducted advertising filming for the new air purifier product 'New Hero,' modeled by singer Lim Youngwoong.
The advertisement production was divided into video shooting and radio recording. Lim Youngwoong showed a comfortable demeanor as if living in his actual home on the filming site, and Cheongho Nice explained that he led a natural atmosphere on set through his warm-hearted behavior, such as consideration for the staff.
The 'New Hero' air purifier is a product developed with a focus on floor air, which is often overlooked despite being the area where most time is spent in actual households. It has the effect of dramatically improving indoor air quality through lower intake.
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Won Gwangjik, Director of Marketing at Cheongho Nice, said, "The New Hero air purifier was developed to improve the most important floor air quality in daily life," and added, "We ask for much interest in the New Hero air purifier, which is scheduled to be released in October."
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