Samsung C&T SSF Shop, Strengthening Lifestyle

[Asia Economy Reporter Yujin Cho] SSF Shop is expanding its lifestyle brands to strengthen communication with the MZ generation.

SSF Shop, the integrated online mall of Samsung C&T Fashion Division, announced on the 6th that it has introduced ‘Label C,’ a clean beauty specialty select shop that curates and introduces verified products sold at major beauty shops worldwide. The strengthening of lifestyle brands at SSF Shop aims to gain an online competitive edge amid the spread of online mall culture.

Label C, operated through the contemporary multi-shop Beaker, is strengthening its business both offline and online. It uses natural and skin-friendly ingredients and prioritizes people and the environment at every stage, including ingredients, manufacturing processes, and packaging.

Representative brands include the British naturalistic total beauty brand ‘Bamford,’ the clean perfume ‘Maison Louis Marie’ that embodies a long history of plants, and the French naturalistic mix-and-match clean beauty brand ‘Absolution.’

In addition to beauty brands such as the Canadian skincare brand ‘The Ordinary’ and ‘Giazah,’ a dermatological science brand created by European pharmacists to solve skin concerns, SSF Shop has strengthened Another# (ANOTHER#), which operates a collection of emerging designer brands, street brands, and domestic and international lifestyle brands, including food brands such as ‘FLAVR,’ which commercializes representative menus from famous restaurants nationwide for easy home consumption, and ‘Changhwadang,’ a brand offering uniquely conceptualized dumplings.

Based on this, SSF Shop’s sales as of the end of September this year increased by 52% compared to the same period last year, and sales in September alone rose by 87%.

Yoo Seung-gyu, head of the online marketing group, said, “We are accelerating the influx of brands for millennial and Z-generation customers who form consumption attitudes based on differentiated values and experiences,” adding, “Through Label C and various lifestyle brands as well as beauty brands, we will provide differentiated customer experiences in mobile malling.”

This content was produced with the assistance of AI translation services.