Byredo Launches Makeup Line

[Asia Economy Reporter Yujin Cho] Shinsegae International announced on the 5th that European luxury brand Byredo, which it imports and sells, will launch its first-ever makeup line in Korea.

Byredo is a perfume brand founded by Ben Gorham in 2006, and has recently expanded into clothing, accessories, eyewear, and jewelry. The makeup line, introduced after more than two years of preparation in collaboration with global makeup artist Isamaya Ffrench, highlights Byredo's unique creativity and free-spiritedness.

Byredo's makeup breaks away from the conservative and conventional aspects of the beauty industry and pursues subjective beauty. All products are developed with a genderless concept, without distinction between men and women, focusing on allowing users to apply them according to their own preferences and instincts rather than restricting usage.

The makeup line will be launched with a total of six products: lipstick, lip balm, multi-color stick, mascara, eyeliner, and eyeshadow. Among them, the key product, the color stick, was developed to be freely used on any desired area. Available in 16 colors including pink, gold, and green, it can be applied without any rules or limitations on the eyes, cheeks, or lips.

The lipstick, featuring simple yet sleek curves, will be available in seven satin shades with a glossy finish and eight matte shades with a matte finish. The range expands choices with various textures and colors, from easy-to-wear brick red and pink for everyday use to distinctive dark purple and burgundy.

Byredo paid great attention not only to functional aspects such as high quality using the finest ingredients, outstanding pigmentation, and smooth application but also to the product packaging. The shape and design of the containers were developed considering each function, purpose, proportion, and grip to provide optimal usability.

Additionally, the unique design inspired by natural elements stimulates not only aesthetics but also the ownership desire of the MZ generation, who value individuality. The eyeshadow palette (5 eyeshadow colors), scheduled for release at the end of November, was developed based on the idea of a drop of gold falling onto an oyster shell.

Byredo's new makeup collection can be found at the Byredo Dosan flagship store and Shinsegae International’s official online mall, SI Village.

This content was produced with the assistance of AI translation services.