Lotte Duty Free Myeongdong Main Store Awarded 'Downtown Duty-Free Shop of the Year'

Awarded at the 37th Frontier Awards
Utilizing Influencers and Social Media in Various Ways

[Asia Economy Reporter Minyoung Cha] Lotte Duty Free Myeongdong Main Store announced on the 5th that it won the 'Downtown Duty Free Store of the Year' award at the '2020 Frontier Awards,' a global tourism and retail industry awards ceremony.

Celebrating its 37th year, the Frontier Awards is the most prestigious industry award hosted annually by the UK duty-free trade magazine Duty Free News International (DFNI). A panel of judges consisting of airport, duty-free, travel, and tourism experts selects brands that have shone in the industry over the past year through innovation and creativity.

Lotte Duty Free Myeongdong Main Store was positively evaluated for presenting differentiated shopping content, including operating various customer experience events through the industry's largest VIP lounge, the 'Star Lounge,' hosting the Wanghong (Chinese influencer) Live Festival, and opening the industry's first futuristic beauty specialty store, the 'Smart Store.'

The judging panel explained, "Lotte Duty Free Myeongdong Main Store has presented the direction that tourism retail companies should take in the current era," and "We highly appreciated the extensive use of influencers, social media, and smart shopping to achieve this."

Lee Gap, CEO of Lotte Duty Free, said, "Following last year's award for Lotte Internet Duty Free, it is a great honor that the Myeongdong Main Store has received a major award this year," adding, "We look forward to the day when we can once again offer the joy of duty-free shopping to domestic and international customers and will continue to strive for the re-advancement of the duty-free industry."

Meanwhile, Lotte Duty Free Myeongdong Main Store previously won the title of Asia-Pacific Downtown Duty Free Store of the Year at the '2020 Frontier Asia-Pacific Awards' held in May. It also won three categories, the most among participating companies, at the global duty-free trade magazine Moody's Report's '2020 The Moodies.'

This content was produced with the assistance of AI translation services.