Kumho Tire Wins Grand Prize at the 'Good Design Award'

Two Products: Sollus HA32 and Winter Fortran CW11

Kumho Tire Solus 4S HA32 and Winter Portran CW11, which won the grand prize at the 2020 Good Design Award (Photo by Kumho Tire)

[Asia Economy Reporter Kim Ji-hee] Kumho Tire announced on the 5th that two new passenger car products, the ‘SOLUS 4S HA32’ and the ‘Winter Portran CW11,’ won the main prize at the 2020 Good Design Award (G-Mark). With this, Kumho Tire has succeeded in winning awards at all four major global design awards this year.

Celebrating its 63rd anniversary this year, the Good Design Award is the most prestigious international design competition hosted by the Japan Institute of Design Promotion (JIDPO). The ‘G-Mark’ is awarded to winning works based on a comprehensive evaluation of product design, usability, and innovation. The judging categories include five areas: product, space, media, system, and solution. Kumho Tire’s products won the main prize in the transportation equipment and industrial facilities category.

The SOLUS HA32, which won this time, is a Europe-exclusive all-season tire that guarantees stable driving and braking performance throughout all seasons. By applying advanced new material compounds and a V-shaped pattern with a three-dimensional sip pattern design, it can handle all-season weather conditions including wet roads, snowy roads, and slushy surfaces where ice has slightly melted. The sidewall features an all-season icon and a hologram decoration that changes appearance depending on the angle of light, creating a differentiated design. This product also won an award in the transportation equipment category at this year’s German Red Dot Design Award.

The Winter Portran CW11 is optimized for icy road surfaces in Europe’s extreme regions. It is a product for multipurpose and commercial vehicles that delivers optimized driving performance on snowy and especially icy roads during winter. The tread pattern with reinforced center blocks and a high-strength belt structure enhances braking performance and driving stability. The center and shoulder use a zigzag groove design to improve drainage performance and snow traction. From a design perspective, a 3D ice crystal-shaped decoration design is implemented on the product’s shoulder.

Jung Il-taek, Executive Director of Kumho Tire’s Research and Development Headquarters, said, “Winning the Good Design Award this time is a recognition not only of our product technology but also of design excellence.” He added, “Kumho Tire will continue to strive to become a smart mobility partner that can lead trends and the future based on continuous technological innovation, including product design award wins.”

This content was produced with the assistance of AI translation services.