Kyungdong Navien, 'Spao' Collaboration Marketing

'Eco-Friendly Wearable Boiler' Concept to Save the Earth
Heating Innerwear 'Warmtech' Product Awarded
Boiler Design at SPAO Store

Design related to Kyungdong Navien boilers installed at SPAO Gangnam branch

[Asia Economy Reporter Kim Daeseop] Kyungdong Navien announced on the 28th that it will start collaboration marketing with E-Land World's clothing brand 'Spao.'

This collaboration marketing was planned under the concept of an 'eco-friendly wearable boiler that saves the Earth.' It targets Spao's thermal underwear product line called 'Warmtech.'

At Spao stores in Times Square Yeongdeungpo, COEX, Myeongdong, and Gangnam in Seoul, a 'Warmtech Zone' has been established where customers can view the new Warmtech products for this year at a glance.

The Kyungdong Navien boiler design was applied to the mannequin booth within the Warmtech Zone. A boiler indoor temperature controller was installed to add visual interest and clearly express the collaboration concept of an 'eco-friendly wearable boiler.'

In particular, a 'Photo Zone' was also set up at the Spao Gangnam store. Additionally, Kyungdong Navien and Spao are introducing Warmtech gift cards and boxes in line with the message to gift wearable boilers.

Kim Si-hwan, Head of Marketing at Kyungdong Navien, said, "This collaboration with Spao will be a starting point for open communication with various age groups," adding, "Going forward, Kyungdong Navien will strengthen its brand power through active collaboration marketing and build a more friendly corporate image."

This content was produced with the assistance of AI translation services.