Road Traffic Authority and Hyundai Oilbank Sign Agreement to Distribute 'Smile Silver' Stickers to Promote Elderly-Friendly Traffic Culture

[Asia Economy Reporter Lee Gwan-ju] The Korea Road Traffic Authority announced on the 25th that it has signed a business agreement with Hyundai Oilbank to promote a traffic culture that considers the elderly.

Through this agreement, the two organizations will conduct a pilot event in the Gangwon region to distribute 'Smile Silver' stickers free of charge, which are attached to vehicles driven by elderly drivers. Visitors to 21 Hyundai Oilbank directly operated gas stations in Gangwon Province will receive 200 sets per gas station, totaling 4,200 sets, on a first-come, first-served basis from today until supplies last.

The 'Smile Silver' sticker was standardized by the Korea Road Traffic Authority in 2018 to promote a traffic culture that considers the elderly. It consists of two types: a mark-type sticker attached to the front windshield and a character-type sticker attached to the rear windshield, encouraging yielding and consideration for elderly drivers. Considering proxy receipt for parents or grandparents, anyone can receive the sticker by visiting the designated gas stations without age restrictions, while the recommended recipients for sticker attachment are elderly drivers aged 70 and above.

Additionally, the two organizations promised to cooperate in joint promotional activities to spread and establish a culture of consideration on the road and to collaborate mutually when promoting online and offline traffic safety events.

A representative of the Korea Road Traffic Authority emphasized, “We hope that this event will help spread a culture of yielding and consideration when seeing vehicles driven by elderly drivers,” and added, “We will continue to strive to create a culture of mutual respect for traffic safety on the road.” Hyundai Oilbank also stated, “With the recent rapid increase in elderly drivers, a driving culture that considers each other is more necessary,” and “We will take the lead in spreading a considerate driving culture by using gas stations frequently visited by drivers as bases.”

This content was produced with the assistance of AI translation services.