Shinhan Bank Signs Comprehensive Business Agreement with Leisure Platform Company 'Yanolja'

At the 'Shinhan Bank-Yanolja Strategic Partnership Agreement Ceremony' held on the 24th at Yanolja headquarters located on Teheran-ro, Gangnam-gu, Seoul, Shin Yeon-sik, Vice President of Shinhan Bank Corporate Group (right), and Bae Bo-chan, CEO of Yanolja Management Support Division, pose for a commemorative photo after signing the agreement.

[Asia Economy Reporter Kangwook Cho] Shinhan Bank announced on the 25th that it has signed a business agreement with Yanolja for financial support in the travel and accommodation industry and joint marketing targeting the MZ generation.

Through this agreement, both companies plan to provide financial support for Yanolja’s partners who are struggling due to the prolonged COVID-19 pandemic and to promote joint promotions utilizing both companies’ platforms.

Shinhan Bank will support operating funds for partners by developing non-face-to-face financial products such as advance payment loans based on Yanolja’s big data on sales proceeds, and will offer preferential interest rates.

Additionally, through the Yanolja application (app), joint marketing will be promoted targeting customers of Shinhan Bank’s 20s brand ‘Hey Young,’ including providing Yanolja gift certificates, and a ‘Good Campaign’ that can support the stagnant travel and accommodation industry will be implemented.

A Shinhan Bank official said, “This business agreement was prepared to help small and medium-sized travel and accommodation businesses struggling due to COVID-19 through financial support and the Good Campaign,” adding, “We will continue to provide various benefits to customers through partnerships with digital innovation platform companies.”

This content was produced with the assistance of AI translation services.