Shinhan Life "Sharing Food with Traditional Market Small Business Owners and Vulnerable Groups"

Shinhan Life employees are assembling agricultural product kits on the 23rd at the office of the nonprofit NGO Together with Love in Guro-gu, Seoul.

[Asia Economy Reporter Oh Hyung-gil] Shinhan Life Insurance announced on the 24th that it conducted a "Healthy Food Sharing" campaign to support local communities suffering from double hardships due to the COVID-19 pandemic, heavy rains, typhoon damage, and sluggish agricultural product sales.

For this campaign, they donated 80 million KRW to the nonprofit NGO "Together with Love Field." Through this, they plan to purchase fruits, vegetables, and side dishes from small merchants in traditional markets and deliver them to vulnerable households in areas such as the shantytowns near Seoul Station. This sponsorship project was carried out to help revitalize the market transactions of domestic agricultural products and assist vulnerable groups whose aid has decreased due to COVID-19.

Additionally, to celebrate Chuseok, they provided 70 million KRW in sponsorship funds to the "Comprehensive Support Center for the Elderly Living Alone" under the Ministry of Health and Welfare and conducted programs for elderly people living alone.

To alleviate loneliness and provide emotional stability for elderly people living alone, they created and supported "Love’s Chuseok Package" kits containing nutritious rice, ginger hangwa sets, seaweed, and red ginseng sticks. The items in the package were also purchased through local small merchants, and the kits will be delivered to 1,200 elderly people living alone nationwide.

A Shinhan Life Insurance official stated, "Since the company has grown with the love received from our customers, we prepared this sponsorship program to give back to the local community."

This content was produced with the assistance of AI translation services.