Lotte Department Store Hosts '2020 Cashmere Fair'

Online Pre-Sale Period Records Over 3 Times Sales Compared to Last Year's Pre-Order Sales
Promotion Strengthened with 50% Off on 1 Item When Purchasing 2, Along with Various New Product Launches

[Asia Economy Reporter Lim Hye-sun] Lotte Department Store announced on the 24th that it will hold the ‘2020 Cashmere Fair’ starting from the 25th.

In this event, the number of styles and colors has been increased compared to last year, offering a total of 21 styles and 41 colors of 100% cashmere knits and scarves.

First, a promotion is being held where if you purchase two cashmere knits, you get one at 50% off. For example, for 4 styles including the ‘100% Cashmere Women’s Round Neck Knit,’ the regular price is 88,000 KRW, but when purchasing two, one can be bought at 50% off for 44,000 KRW. For 3 styles including the ‘100% Cashmere Men’s Round Neck Knit,’ the regular price is 98,000 KRW, and when buying two, one can be purchased at 50% off for 49,000 KRW.

New products introduced this year include the ‘100% Cashmere Women’s Round Neck Dress’ priced at 179,000 KRW and the ‘100% Cashmere Women’s Short Cardigan’ priced at 129,000 KRW.

Considering customer preferences for outerwear, starting from mid-October when the cold begins, new outerwear styles such as the ‘Cashmere Blended Coat (449,000 KRW)’ and the ‘100% Cashmere Coat (around 1.6 million KRW)’ will be introduced, totaling 3 to 4 styles.

This year’s ‘Lotte Cashmere Fair’ will be held not only at UNIT stores in 26 Lotte Department Store locations nationwide, including the main store and Jamsil branch, but also as pop-up events at all Lotte Department Store branches.

Meanwhile, the 100% cashmere knits introduced through pre-planning at last year’s event recorded an exceptionally high sales volume of over 60,000 pieces as a single item. Additionally, the online pre-sale held on Lotte’s online mall, Lotte ON, from the 7th to the 24th, achieved sales more than three times higher than last year’s online pre-order sales. The live commerce broadcast held on the 15th also recorded over 1,500 simultaneous viewers.

This content was produced with the assistance of AI translation services.