Video Also Joins Space Race... Russia Counters US Commercial Filming with Feature Film

Russia Produces Art Film Featuring Spacecraft Journey to Station
US Airs First Commercial Advertisement in Space

[Image source=Yonhap News]

[Asia Economy Reporter Kwon Jae-hee] After the United States announced that it would film the first commercial advertisement in space next month, Russia responded by declaring it would shoot the first full-length movie in space, igniting a space race.

On the 22nd (local time), the Russian Federal Space Agency announced on its website that its national broadcaster Perviy Kanal and the film production company 'Yellow, Black and White' are producing a full-length artistic film set in space.

The tentative title of this historic first full-length film is "Challenge".

According to the agency, Russian film director Klim Shipenko is directing. The storyline follows the protagonist traveling by spacecraft to the International Space Station (ISS).

The agency stated that they are "in discussions with co-producers" regarding technical feasibility and casting details, adding that it will be a great opportunity to showcase Russia's space activities to the public.

Earlier, NASA announced plans to film the first commercial advertisement in space, prompting speculation that the space race between the U.S. and Russia is heating up again.

CNN reported on the 17th, citing NASA, that at the end of this month, photos and videos of Est?e Lauder's flagship product, the new 'Advanced Night Repair' skin serum, will be filmed on the International Space Station.

CNN noted that if these photos and videos, shot in a microgravity environment, are used in Est?e Lauder's advertisement, it would be the first commercial advertisement filmed in outer space.

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