GS Retail launches new organic mall 'Dalli Salda'... Membership program also available

'Dalidream Pass' Members Get Up to 50% Discount

[Asia Economy Reporter Minyoung Cha] GS Retail announced on the 22nd that it has launched the open beta service of ’Dalli Salda,’ an organic specialty online mall, as a new business.

Dalli Salda is a mobile app-based online mall specializing in selling famous domestic and international organic products under the concept of ‘Living Differently from Today.’ Since the app launch on the 17th, some supplementary work will be carried out until the end of this month, and customer promotions are scheduled to begin on the 8th of next month.

The products handled include about 1,100 items directly purchased from over 180 specialized brands aiming for a healthy life, including domestic and international organic and eco-friendly products, and about 300 overseas direct purchase items. The lineup consists of ▲fresh processed foods under ‘Dalli Meokda’ (Eat Differently) ▲cosmetics under ‘Dalli Bareuda’ (Apply Differently) ▲health functional foods under ‘Dalli Chaenggida’ (Take Differently) ▲daily necessities under ‘Dalli Sseuda’ (Use Differently). The service is available through the Dalli Salda mobile app and GS Fresh Mall.

Dalli Salda also operates a membership-based service. Buyers of the ‘Dalli Dream Pass,’ which has a monthly fee of 3,900 KRW, receive up to 50% discount benefits on product purchases, as well as access to overseas direct purchase services and free shipping. First-time purchasers of the Dalli Dream Pass can use the service free of charge for 60 days once.

The products handled by Dalli Salda are selected based on meeting at least one of over 60 health-friendly safety food-related certifications, including not only organic but also vegan, eco-friendly, preservative-free, animal welfare, and U.S. Food and Drug Administration (FDA) certification.

The service area covers the entire country except island regions, with same-day delivery available in Seoul and some metropolitan areas, and parcel delivery to other regions. Overseas direct purchase products are delivered within 3 to 5 days after ordering, significantly shortening the delivery period compared to general overseas direct purchase shipping. There are also plans to actively expand sales channel support for excellent small business owners.

Byung-hyun Cho, head of the Dalli Salda team at GS Retail, said, “Dalli Salda overcomes the limitations of existing organic products being expensive and focused only on food by enabling the purchase of products for overall daily life at reasonable prices,” adding, “It will bring new changes and great satisfaction to customer demands segmented by health and value orientation.”

This content was produced with the assistance of AI translation services.