CJ Olive Young "Cosmetics Instant Delivery, Record High Sales at Ol Young Sale"
Order Amount Up 51% Compared to Last Sale
[Asia Economy Reporter Minyoung Cha] CJ Olive Young's instant delivery service 'Oneul Dream' achieved its highest-ever performance during the 'Ollyoung Sale' period.
CJ Olive Young announced on the 22nd that from the 17th to the 20th, the first four days of the large-scale regular sale 'Ollyoung Sale,' Oneul Dream's order amount increased by 51% compared to the same period during the previous sale. The Ollyoung Sale will continue until the 23rd.
This marks the highest performance since the launch of the Oneul Dream service. It is interpreted as a result of CJ Olive Young maximizing its omnichannel strengths during this sale. Along with the untact consumption trend, the effect of offering various popular products at special prices during the Ollyoung Sale led to a 43% increase in the number of orders during the same period.
About 70% of the top 100 popular Oneul Dream products were planned set products featuring large volumes, one-plus-one (1+1) deals, and additional gifts. The practical purchasing trend stood out, where consumers considered both cost-effectiveness (performance relative to price) and value-for-volume (volume relative to price) along with fast delivery.
Before this regular sale, CJ Olive Young expanded the number of products available for Oneul Dream orders and the number of stores offering instant delivery by about 100 locations. This was to respond to the rapidly increasing demand for fast delivery and to maximize shopping convenience by broadening customer choices.
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A CJ Olive Young official stated, “Since launching the industry’s first instant delivery service, continuously differentiating through expanding deliverable products and regions and tripartite delivery options has achieved meaningful results. We will continue to strengthen O2O (Online to Offline) synergy linking stores and online and our omnichannel strategy.”
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