Hamyang-gun Holds Shipment Ceremony for Exporting Tteokbokki Rice Cakes to Russia

Hamyang Agricultural Products are holding a shipment ceremony for exports to Russia. (Photo by Hamyang-gun)

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] On the 21st, Hamyang-gun, Gyeongnam announced that a shipment ceremony was held at Hayan Haetsal Co., Ltd., an agricultural corporation in I-eun Industrial Complex, Hamyang-eup, with about 20 participants including County Governor Seo Chun-su and export officials, to export 9 tons of tteokbokki rice cakes to Russia.

Amid the prolonged COVID-19 pandemic causing stagnation in the domestic school meal market, CEO Park Tae-woo, aiming to overcome the current situation, saw potential in the overseas tteokbokki market and made efforts such as participating in international food fairs and developing customized products for overseas markets, achieving export results to Indonesia, Japan, and Russia.

Earlier, on the 14th, they continuously opened export routes overseas by exporting 9 tons of two types of ready-to-eat tteokbokki to Japan.

Hamyang County Governor Seo Chun-su said, “The COVID-19 crisis has completely changed the paradigm of domestic distribution,” and added, “We will spare no support to help overcome the COVID-19 situation through expanding online sales channels and revitalizing exports for local agricultural food companies.”

Meanwhile, Hayan Haetsal Co., Ltd. started in 2000 as an ‘agricultural food’ company and was newly established as a corporation in 2008. Currently, it supplies rice cakes made from 100% domestic rice to school meals nationwide and large discount stores.

It has also proven the excellence of its products by obtaining various certifications such as HACCP certification, traditional food certification, and Gyeongsangnam-do recommended products. Recently, it developed Goodbokki and is entering overseas markets.

This content was produced with the assistance of AI translation services.