Check New Cars in Person with 'Night Untact'... Hyundai Motor Opens Showroom on Songpa-daero

‘Hyundai Motor Songpa-daero Showroom’ exterior view. Photo by photographer Lee Heon-ik

[Asia Economy Reporter Kiho Sung] Hyundai Motor Company has opened a customer-tailored showroom to provide new customer experiences such as a 'nighttime untact exhibition.'

On the 18th, Hyundai announced the opening of the ‘Hyundai Motor Songpa-daero Showroom,’ which offers customized vehicle purchase consultations and brand experiences.

The Songpa-daero showroom is a newly constructed branch replacing the existing Songpa-daero location, with a total floor area of 1,461㎡ (442 pyeong) over four above-ground floors, featuring eight exhibition vehicles, color chips for all models, and various content.

To provide a high-quality product experience, Hyundai applied a new customer service method through a 'concierge.' This allows customers to choose between assistance from a professional car master or a free untact experience according to their convenience.

Additionally, in response to the COVID-19 era, visitors can view exhibition vehicles without face-to-face interaction with staff, and the showroom operates as a 'nighttime untact exhibition' until 10 PM, allowing free visits even after regular hours.

Hyundai Motor is developing various customer experience contents to enhance customer satisfaction at sales showrooms. The ‘Songpa-daero Showroom’ will be operated as an experimental space to run future customer experience content and discover insights.

A Hyundai Motor official said, “With the opening of the Songpa-daero showroom, we have established an environment that can provide the most luxurious and future-oriented customer experience in the Seoul Songpa and Gangdong areas,” adding, “It will serve as a showroom where customers can be the first to experience the future sales showroom that Hyundai Motor envisions,” raising expectations.

This content was produced with the assistance of AI translation services.