Hyundai Construction Equipment Secures Order for Over 100 Forklifts in Algeria

3-ton Diesel Engine Forklift Ordered by Hyundai Construction Equipment in Algeria

[Photo by Hyundai Construction Equipment]

[Asia Economy Reporter Ki-min Lee] Hyundai Construction Equipment announced on the 17th that it recently secured an order for over 100 industrial vehicles, including 3.3-ton class small and medium-sized diesel engine forklifts, in Algeria, Africa.

Hyundai Construction Equipment explained that this order was achieved through strategic local customized marketing by Hyundai Construction Equipment amid the global construction equipment market contraction caused by the novel coronavirus disease (COVID-19).

Including this large order, Hyundai Construction Equipment will sell a total of 408 units in Algeria this year alone. This figure surpasses Hyundai Construction Equipment's forklift sales volume in Algeria last year, which was 338 units.

Hyundai Construction Equipment expects to attract additional orders for construction equipment such as excavators and forklifts by meeting the demands of local Algerian customers engaged in government-led infrastructure development.

Hyundai Construction Equipment entered the Algerian construction equipment market in 2005 and has built brand awareness through proactive customer response, prompt after-sales service, and parts supply, maintaining the top position in local excavator sales for over a decade.

A Hyundai Construction Equipment official said, "Through aggressive sales via the local dealer network and swift market response, we are doing our best to strengthen customer support so that not only new customers are acquired but also Hyundai Construction Equipment products are the first choice upon repurchase. Based on a solid local sales network, we will actively conduct marketing targeting the government and public enterprises."

Meanwhile, Hyundai Construction Equipment exports construction equipment and industrial vehicles such as excavators, wheel loaders, and forklifts through a dealer network of over 540 locations in 150 countries worldwide and local overseas subsidiaries in the United States, Europe, China, and India.

This content was produced with the assistance of AI translation services.