Noru Paint Launches Dedicated Application 'Noru Power Up'

'Noroo Power Up' image. [Photo by Noroo Paint]

[Asia Economy Reporter Kim Jonghwa] Noroo Paint announced on the 16th that it has launched the Noroo Paint exclusive application 'Noroo Power-Up' for use by headquarters and dealerships to enhance the competitiveness of frontline sales organizations such as dealerships.

The Noroo application enables two-way communication between headquarters and dealerships, and is equipped with functions such as distribution of various educational materials, as well as digital consultation materials including color trends, color data, and construction cases, which are expected to present a new method for customer management and painting consultation for frontline sales organizations.

When users install the app, they can immediately check product certificates, catalogs, and construction cases managed by headquarters. Unlike printed materials that could not be updated after distribution, the app always maintains the latest materials, enabling immediate response on site.

Noroo Paint plans to distribute not only product and marketing materials but also extensive and in-depth educational materials through the app, and to quickly incorporate feedback from frontline stores to establish continuous communication with users.

The app contains about 500 construction cases categorized into various categories, color samples, and more than 3,800 color chips available for color mixing, helping consumers make decisions quickly.

Consumers who visit stores without a specific painting plan can view both 'painting construction' cases and 'self-painting' cases to establish a plan suitable for their home and level, gaining ideas. Various video materials are also included, allowing users to check self-construction methods, tips, and interior information.

A Noroo Paint official said, "The Noroo app will be an important opportunity to dramatically enhance Noroo Paint's competitiveness in the paint industry undergoing generational change," adding, "We will establish a support system so that the Noroo app settles in dealerships and can compete not only with offline stores but also with online malls."

This content was produced with the assistance of AI translation services.