CJ CheilJedang Holiday Spam Set Reinvented as Consumer-Tailored 'Value Pack'

[Asia Economy Reporter Choi Saeng-hye] CJ CheilJedang is approaching consumers by offering over 130 practical “Spam” gift sets for the national holiday.

On the 16th, CJ CheilJedang announced that reflecting this year’s consumer trend emphasizing practicality and cost-effectiveness (performance relative to price), they have arranged Chuseok Spam gift sets with a wide price range from 10,000 KRW to 70,000 KRW.

Among the Spam gift sets, the most popular “Spam No. 8 (Spam 200g x 9 / 39,500 KRW),” as well as Spam No. 1 and Spam No. 6, are prepared as various gift sets composed solely of Spam. They also expanded composite gift sets that include Spam along with premium oil, oligosaccharide, sesame oil, and more. In particular, they increased the proportion of gift sets consisting of four or more products to enhance consumer satisfaction.

In line with the value consumption trend that considers the environment, two Spam gift sets without plastic caps were introduced for the first time this year. They also replaced the nonwoven fabric made of polypropylene (PP) used in Spam gift sets with paper. The amount of nonwoven fabric reduced through this replacement is equivalent to approximately 88 tons of plastic.

CJ CheilJedang plans to conduct various promotions such as discounts for consumers purchasing Spam gift sets this Chuseok. As online purchases are expected to increase this year, they plan to strengthen consumer benefits by preparing various gift set exhibitions at the food specialty mall CJ The Market.

This content was produced with the assistance of AI translation services.