Orion Launches Online-Exclusive 'Mitsu Large Pack'

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 16th that it has launched an online sales-exclusive "Mitsu Large Capacity Pack," significantly increasing the volume of the existing "Mitsu" and emphasizing the concept of enjoying it with milk.

The Mitsu Large Capacity Pack features a volume more than eight times larger than the original Mitsu, making it sufficient to enjoy as a meal replacement with milk. To keep the product crispy and fresh for a long time after opening, micro-hook technology has been applied. Additionally, heart-shaped Mitsu pieces have been added to suit consumption as toppings on coffee or yogurt. It is being sold on Auction, Gmarket, and other platforms, with plans to expand online sales channels in the future.

The launch of the Mitsu Large Capacity Pack began with social network service (SNS) content created to provide fun to consumers. In May, Orion introduced a virtual product called "Mitsu Cereal" on its official Instagram and Facebook, inspired by the trend among the 10-20 age group of dipping Mitsu in milk or yogurt. This content surpassed 400,000 cumulative views, sparking explosive reactions among netizens and starting to spread widely online.

Mitsu is a small and cute cocoa-flavored cookie about 1 cm in width and length, which has maintained steady popularity since its launch in 1995. It is favored for its sweet taste, crispy texture, and convenient size, especially establishing itself as a convenient snack among the 10-20 age group.

This content was produced with the assistance of AI translation services.