Support for Gwanak-gu Nakseong Venture Startup Center's Outstanding Startups to Explore Market Entry into China

Matching with Wanghong (Chinese Influencers) to Provide Opportunities for Promoting Corporate Products to Chinese Consumers

[Asia Economy Reporter Jongil Park] Gwanak-gu (Mayor Park Junhee) Nakseong Venture Startup Center is recruiting startup companies to participate in the ‘Go To China: China Market Expansion Program.’

The ‘Go To China’ program was designed to support outstanding startups entering the Chinese market and to provide opportunities for companies, which have been stagnant due to COVID-19, to develop new sales channels.

The program will be conducted through a business agreement between Nakseong Venture Startup Center and SKFI (Korea-China Future Innovation Center), which has numerous Wanghong (Chinese influencers) and various promotional channels in China.

Applicants must be companies based in Seoul that have launched two or more products for general consumers, with priority given to the fields of ▲cosmetics ▲accessories ▲daily necessities ▲food and medical supplies.

A total of five companies will be selected and matched with Wanghong to provide opportunities to promote their products to Chinese consumers, along with benefits such as ▲consulting (Chinese sales strategy consulting) ▲production support (material translation) ▲promotion (exposure of company products on live online channels such as Weibo, TikTok, Xiaohongshu).

Companies wishing to apply can check the application documents on the Nakseong Venture Startup Center (NVSC) website and apply by email (hedgehogyue@163.com) by the 18th.

Inquiries related to the application can be directed to the Nakseong Venture Startup Center via email (info@nvsc.co.kr).

Meanwhile, the Nakseong Venture Startup Center has been operating since March to discover prospective entrepreneurs and support and nurture outstanding companies in the district. Despite the COVID-19 situation, it has established itself as a representative startup facility in Gwanak-gu by operating various non-face-to-face startup programs such as education, consulting, and mentoring.

Mayor Park Junhee said, “This will be a new opportunity for startups struggling due to the prolonged COVID-19 pandemic to develop new sales channels,” and added, “We hope this program will serve as a foothold for outstanding startups to enter the Chinese market.”

This content was produced with the assistance of AI translation services.