Orion Launches 'Kkobuk Chip Choco Churros Flavor'

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 15th that it will launch ‘Kkobuk Chip Choco Churros Flavor,’ which features a perfect harmony of four layers of crispy texture with rich chocolate and the unique sweet taste of churros.

Kkobuk Chip Choco Churros Flavor is made by coating each of the four layers of chips with chocolate to bring out a rich chocolate flavor and sprinkling the characteristic sweet sugar topping of churros to complete it. Orion has developed its own equipment that can apply chocolate thinly and evenly. To maximize sweetness and preserve the unique texture of churros, the optimal sugar topping particle size was selected and used. Additionally, the thickness of each snack layer was made thinner to create a lighter-textured churros snack.

Orion took inspiration from the steady popularity of churros as a street snack enjoyed by people of all ages, with churros specialty stores emerging, and created a popular-flavored snack by adding chocolate. Consumer surveys conducted during the development phase received favorable reviews such as “I like the rich sweetness” and “The combination of chocolate and churros is irresistible.”

Kkobuk Chip is a four-layer snack first introduced to the domestic confectionery market in March 2017 after eight years of development and an investment of 10 billion KRW. It has established itself as a national snack by leading a new texture trend with its unique and differentiated texture that feels like eating 2-3 single-layer snacks at once and its rich seasoning absorbed in each layer. In China, it was launched in May 2018 under the local name ‘Langlige Lang (浪里?浪)’ and has sold over 80 million packs. It is also exported to a total of 12 countries including the United States and Canada, surpassing 10 billion KRW in cumulative export sales. In the snack’s homeland, the U.S., it has received favorable reviews for its unprecedented texture from locals and is expanding its sales channels to cities such as San Francisco, Los Angeles, and New York, thereby broadening its presence in overseas markets.

An Orion official said, “We launched the new product using churros, a representative street snack, targeting consumers in their teens and twenties who like sweet flavors,” adding, “From the early stages of release, it has earned nicknames such as ‘theme park-style snack’ and has received an exceptional response.”

This content was produced with the assistance of AI translation services.