Shinsegae TV Shopping Launches Industry-First Dawn and Same-Day Delivery Service in Home Shopping Sector

Shinsegae TV Shopping 'Taste King' lobster broadcast scene.

[Asia Economy Reporter Seungjin Lee] Shinsegae TV Shopping announced on the 15th that it will introduce a dawn and same-day delivery system for fresh food products sold on its broadcasts and strengthen its logistics system.

This is the first time in the home shopping industry that a dawn delivery service has been introduced for products ordered during broadcasts, not for online products.

As consumer demand for diversified delivery services has recently increased, Shinsegae TV Shopping, in collaboration with CJ Logistics, has established a 'fulfillment' system that integrates product storage and delivery processes to reduce distribution steps, and will introduce dawn and same-day delivery services for fresh food products.

First, on the 16th at 6:35 PM, customers who order lobster products from Shinsegae TV Shopping’s private brand (PB) ‘Taste King’ can receive their items by 7 AM the next day. Orders close at 8 PM and the service applies to Seoul, Incheon, and some areas of Gyeonggi Province.

The lobster product broadcasted at 12:35 AM on the 18th will be delivered by 11 PM the same day. Orders close at 8 AM, and the service is available in Seoul, some parts of the metropolitan area, and metropolitan cities.

‘Taste King’ lobster is sold as a set of four royal-size lobsters (around 500g each) for 65,460 KRW. Sourced directly by Shinsegae TV Shopping from Canada, the lobsters are 100% wild-caught, boiled alive, then rapidly frozen to ensure excellent texture and freshness.

Due to increased demand for meal kit products amid the COVID-19 pandemic, Shinsegae TV Shopping prepared 30,000 lobster sets through prior planning since April and added the dawn delivery service to enhance customer convenience.

Starting with this lobster product delivery, Shinsegae TV Shopping plans to gradually expand the dawn and same-day delivery items in the fresh food category.

Kim Maeng, Executive Director in charge of support at Shinsegae TV Shopping, said, “With the spread of COVID-19, e-commerce demand has increased and customer demand for fast delivery services has grown, so we have officially introduced dawn and same-day delivery services. We are reviewing the introduction of various delivery systems through the ‘fulfillment’ system and will do our best to provide better services to customers.”

This content was produced with the assistance of AI translation services.