[TrendingInTheCOVIDera] The Versatile Product Selling One Unit Every 10 Seconds
SK Magic 'Dishwasher'
SK Magic's 'Triple Care Dishwasher,' launched in January, is creating a sensation in the market. Recently, during the launch broadcast of SK Magic's own live commerce show, 'Magic Live Show,' one unit was sold every 10 seconds for 60 minutes, demonstrating its popularity. Leveraging this product, SK Magic has firmly secured the number one position with a market share exceeding 50%. Due to increased interest in sterilization and hygiene amid the COVID-19 pandemic, dishwasher sales have surged by 160% compared to the first quarter of last year.
The Triple Care Dishwasher received the 'CES Innovation Award' at the world's largest electronics exhibition, '2020 CES,' and was also honored at the '2020 Red Dot Design Award,' one of the world's top three design awards, recognizing its technological and design competitiveness globally. Unlike existing products, it features total management capabilities including washing, drying, and storage, boasting perfection starting from the washing water. It cleans dishes with safer and cleaner water through a water purification filter, and the high-temperature, high-pressure water jets created by the wide moving washing blades that rotate while moving, the upper washing blades, and the rear washing nozzles sterilize and clean dishes thoroughly without blind spots.
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Additionally, it has a separate 'Bottle Zone' that allows washing of long containers such as tumblers and water bottles, which are difficult for water jets to reach. Especially, it is equipped with a 'Heart Box' that can hold baby bottles and nipples, which are prone to tipping over in the water jets, enabling safer sterilization and washing. After washing, the automatic door opening and closing function expels internal steam and odors and automatically closes the door to protect dishes from fine dust generated inside the home. Not only washing but also the drying mode can sterilize up to 99.9%. After washing, the 'Dual Hot Air Drying' system sterilizes dishes by 99.9%, and after drying, the 'UV Clean Care System' operates every two hours to store dishes more hygienically.
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