Able C&C Missha launches 'The Cushion Skin Matte'

[Asia Economy Reporter Yujin Cho] Able C&C's cosmetics brand Missha announced on the 14th that it has launched 'The Cushion Skin Matte.'

This new product features Missha Cushion & Fixer BlendingTM technology, which prevents smudging and maintains smooth makeup for a long time. It also obtained the country's first 9-hour makeup durability clinical certification under masks from the P&K Skin Clinical Research Center.

It contains oil-water cutting powder that protects against factors that break down makeup such as water, moisture, and sebum, as well as Missha Green Gentle FormulaTM ingredients that reduce skin stress.

During a pre-sale event held via live broadcast on Naver Shopping on the 7th, the prepared 1,000 sets sold out in less than an hour. Missha plans to continue attracting high consumer interest by releasing an advertisement video featuring Lee Youngji, a popular rapper among the MZ generation (Millennials and Generation Z).

Lee Junsung, Executive Director of Marketing at Able C&C, said, “The Cushion Skin Matte was developed almost together with 1,000 consumers who have a deep interest in cosmetics,” adding, “It is a product that can refreshingly solve consumers’ frustrating concerns.”

This content was produced with the assistance of AI translation services.