Purmil Fermented Milk 'Probio' Surpasses 2 Million Units in Cumulative Sales

[Asia Economy Reporter Lee Seon-ae] Purmil announced on the 14th that its fermented milk product ‘Probio’ surpassed 2 million units in cumulative sales within two months of its launch, establishing itself as a ‘representative fermented milk for gut health.’

Purmil’s ‘Probio’ is a premium gut health fermented milk introduced in July, reflecting the surge in demand for health functional products due to the COVID-19 pandemic. It contains ‘CJLP243,’ a patented probiotic strain by CJ CheilJedang known for its excellent survivability reaching the intestines and strong adhesion to intestinal epithelial cells, which attracted significant attention from the start. Through major sales channels such as large supermarkets and SNS, it has gained a reputation as a ‘delicious and healthy fermented milk,’ gradually expanding its distribution channels. Additionally, it offers three forms?drinking fermented milk (thick fermented milk), spoonable fermented milk (coagulated fermented milk), and yogurt (liquid fermented milk)?broadening consumer choices and receiving great response.

From the 1st to the 7th of this month, Probio’s sales reached approximately 150 million KRW, with monthly sales expected to exceed 600 million KRW. Compared to the average monthly sales of around 400 million KRW in July and August, this represents an increase of over 50%. Purmil expects sales to continue growing as the product remains popular during the changing seasons when health management becomes more important.

In the food and beverage industry, demand for probiotic products, represented by lactic acid bacteria, has been steadily increasing in recent years. According to the Korea Agro-Fisheries & Food Trade Corporation (aT) Food Industry Statistics Information, the domestic fermented milk market has grown continuously for five consecutive years since 2014, surpassing 1 trillion KRW in 2019.

A Purmil representative stated, “Probio is a product that incorporates Purmil’s 43 years of expertise to offer consumers who care about their health a delicious and convenient option,” adding, “We will continue to strive to introduce good products that contribute to the health of the nation.”

This content was produced with the assistance of AI translation services.