Gmarket·Auction, '2020 Hangawi Big Sale'... Up to 70% Discount

[Asia Economy Reporter Seungjin Lee] Gmarket and Auction, operated by eBay Korea, will hold the ‘2020 Hangawi Big Sale’ until the 27th. In preparation for a surge in non-face-to-face shopping through online channels due to the impact of the novel coronavirus disease (COVID-19), they have prepared an unprecedented lineup of products and benefits.

First, major holiday products will be offered at discounts of up to 70%. A total of 68 big brand companies, including food, fashion, electronics, and living products, will participate, and about 80 daily special items will be sold every day. Recommended products on the first day of the event include Gmarket’s ‘Jongkundang Health Red Ginseng Deer Antler Premium 30 Packs (3+1 Set)’ and ‘AmorePacific Lifestyle Gift Set X6’, and Auction’s ‘Daily Vitality Pomegranate Juice 1+1 Set’ and ‘Moncler Women’s Long Padding Chloe Black’ at discounted prices.

This event features enhanced benefits when using Smile services such as ‘Smile Club’, ‘Smile Delivery’, ‘Smile Pay’, and ‘Smile Card’. Additional discount coupons are provided to Smile Club members, a membership service. The event coupons are divided into discount coupons applicable to products over 50,000 KRW and those applicable to products over 10,000 KRW.

When purchasing products over 50,000 KRW, general customers receive a ‘15% discount coupon’, while Smile Club members receive a ‘20% discount coupon’. Both discounts apply up to a maximum of 50,000 KRW. For discount coupons applicable to products over 10,000 KRW, general customers get a ‘15%’ discount, and Smile Club members get a ‘20%’ discount, with a maximum discount amount of 10,000 KRW.

If purchasing various items at once for holiday preparations, it is beneficial to use Smile Delivery, a next-day combined delivery service. Smile Delivery exclusive discount coupons are also provided. General customers receive a 15% discount, Smile Club members 20%, with a maximum discount of 5,000 KRW. Coupons can be downloaded once per ID during the event period.

There is also a ‘10% instant discount’ benefit for the easy payment service Smile Pay. Discounts apply when paying with Smile Pay for special price products from four brands: ‘AmorePacific’, ‘LG Household & Health Care’, ‘Jongkundang Health’, and ‘CJ CheilJedang’. However, when registering KB Kookmin or Samsung cards on Smile Pay and making payments over 5,000 KRW, discounts apply up to a maximum of 10,000 KRW.

Additionally, the Smile Card offers a ‘7% billing discount’ benefit, allowing discounts up to 30,000 KRW when paying over 100,000 KRW on the 14th and 21st. Up to 20 months of interest-free installment plans are also available.

Kim Taesu, Head of Sales at eBay Korea, stated, “Expecting a sharp increase in so-called ‘Gwipojok’ who give up returning home for the holidays, we are offering a variety of related items such as food, branded fashion, digital electronics, and health care products, including popular holiday gifts for families.”

This content was produced with the assistance of AI translation services.