Gwangju Shinsegae-Casamia Collaboration 'Good.com' Popup Store Opens

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) is opening a ‘Guud.com’ pop-up store in collaboration with Casamia.

According to Gwangju Shinsegae on the 13th, together with Shinsegae’s living and lifestyle brand Casamia, they will open the ‘Guud.com Launch Commemorative Pop-up Store’ for one week from the 14th to the 20th at the 1F event hall of the Gwangju Shinsegae main building.

‘Guud.com’ is a lifestyle-specialized online mall launched by Casamia last July.

It introduces a new concept called ‘Commerce & Community’ to showcase differentiated products and services.

While providing various content closely related to daily life, it sells home furnishing products from Casamia and various domestic and international brands, rapidly gaining word-of-mouth popularity mainly among the millennial generation.

Gwangju Shinsegae has responded to the recent trend of increasing interest in home furnishing as time spent at home has increased due to the impact of COVID-19.

Accordingly, in partnership with Casamia, they prepared a pop-up store to provide an opportunity to directly experience products from popular brands listed on Casamia’s lifestyle-specialized mall Guud.com offline.

Visitors can find popular products from Casamia’s online-exclusive furniture brand ‘Onion’ for consumers seeking reasonable furniture purchases, as well as products from a total of 18 representative Guud.com brands including Herzimmer, Bund, Dive, Alex Muller, and How Design.

Various events will be held independently at the Guud.com pop-up store, and linked events with the Casamia store located on the 8th floor are also planned. An information booth will be operated for consumers who have not yet experienced the lifestyle-specialized mall Guud.com.

Lee Dong-hoon, CEO of Gwangju Shinsegae, said, “As the role of the home is gradually expanding in the COVID era and interest in home decoration is increasing, we are presenting a special pop-up store in collaboration with a leading home furnishing brand. Casamia will promote the launch of Guud.com to more consumers, and Gwangju Shinsegae will provide opportunities to experience representative brand products that have been pre-verified online, creating a good synergy.”

This content was produced with the assistance of AI translation services.