Hankook Tire Revamps Website for Global Strategic Brand 'Laufenn'

[Asia Economy Reporter Woo Su-yeon] Hankook Tire & Technology (hereinafter Hankook Tire) announced on the 11th that it has simultaneously revamped the main pages of the global websites for its global strategic brand 'Laufenn'.

'Laufenn' is Hankook Tire's global strategic brand that has grown in 80 countries including Europe and the United States. It is characterized by excellent quality competitiveness and performance while maintaining reasonable prices.

The website main page revamp was planned to strengthen product-centered consumer communication and enhance brand awareness and trust. Design and layout changes were simultaneously implemented across more than 20 sites built in major languages for regions including Korea, Europe, North America, Asia-Pacific, and the Middle East & Africa.

In particular, strategic products for each country were placed on the main screen, reducing the user's product search steps to improve accessibility to product information. Additionally, to enhance brand trust, sponsorship of Europe's largest professional football tournament 'UEFA Europa League', results from tire tests by famous European automotive magazines, and Hankook Tire warranty phrases are also displayed together.

Hankook Tire, Global Strategic Brand Laufenn Website / Photo by Hankook Tire

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