Dalkom Provides Second Round of Win-Win Support to Nationwide Individual Franchise Stores... Full Royalty Waiver and Logistics Cost Reduction View original image


[Asia Economy Reporter Lee Seon-ae] Dalkom announced on the 11th that it will provide additional mutual growth support as individual franchise owners continue to face difficulties due to the prolonged COVID-19 pandemic. This is the second mutual growth support by Dalkom following the first one in March.


This additional support was prepared to share the pain of franchise owners and support profitability improvement as normal store operations have become difficult due to the resurgence of COVID-19 and social distancing measures.


Accordingly, Dalkom plans to fully waive royalties for all individual franchises nationwide and reduce logistics costs by 5% for two months from August to September, when store sales are expected to sharply decline, dedicating all efforts at the headquarters level to minimize franchise damages.


Previously, during the early spread of COVID-19 in February and March, Dalkom implemented the first mutual growth support by fully waiving royalties for all individual franchises nationwide and providing free coffee beans, a key raw material.


In addition to this additional support, Dalkom is exploring various additional support plans according to government quarantine measures and franchise damage situations, and will continue company-wide support to share the pain of franchise owners until the COVID-19 situation ends and franchise sales recover.



A Dalkom representative said, “Both headquarters and franchises are going through difficult times, and we are prioritizing defending and normalizing franchise sales by preparing various marketing and support measures suited to market conditions,” adding, “We hope individual franchise owners do not lose courage during these tough times and overcome the crisis together.”


This content was produced with the assistance of AI translation services.

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