Kolon FnC Launches Moisture-Specialized Brand 'LikeWise'

Application of Low Molecular Weight Hyaluronic Acid in All Products

Emquiri to Relaunch in February Next Year

[Asia Economy Reporter Jo Yujin] Kolon Industries FnC Division (hereinafter Kolon FnC) will launch a new beauty brand 'Likewise' on the 17th.

Likewise means 'enjoying myself with wise and clear thinking,' focusing on moisturizing products containing safe ingredients and advanced technology. Based on proprietary skin technology that delivers active ingredients deep into the skin, low molecular weight hyaluronic acid, a moisturizing ingredient, is commonly used in all products.

The distinction lies not only in using good ingredients but also in employing technology to fundamentally solve skin problems. It uses green-grade ingredients recommended by the U.S. environmental organization Environmental Working Group (EWG) and excludes 20 harmful ingredients mentioned by the cosmetic ingredient analysis app Hwahae. Artificial fragrances that may irritate the skin are also avoided.

Likewise is launched with the slogan 'Direct Moisture Delivery' and comes in three formulations tailored to skin types. These include 'Water Gel,' which instantly supplies moisture upon contact with the skin; 'Cream and Cream,' which softly melts to provide dual moisturizing effects; and 'Cream Balm,' which adheres tightly to the skin for high moisturizing effects.

Optimal manufacturers are selected for each formulation to produce the products. All products are priced between 10,000 and 30,000 KRW, and various lifestyle products themed around moisture supply will be sequentially introduced in the future.

In line with the consumption trends of the MZ generation that pursue value consumption, emphasis was also placed on eco-friendly packaging. The design features white containers with black text only, embodying a simple yet clean image unique to Likewise.

The packaging materials are also made from recycled plastic, and paper certified by the Forest Stewardship Council (FSC) and pollution-free printing ink made from soybean oil are used.

Likewise products will be available on the official website and Kolon Mall starting on the 17th. To commemorate the launch, various online events such as sample trials and review events will be held.

Meanwhile, the science skincare brand 'Emquiri,' launched last year, will be improved and supplemented according to consumer culture and trends and will be relaunched in February next year.

A representative of Likewise stated, “Likewise is a premium brand based on Emquiri's technology, with a revised business direction focusing on the MZ generation," adding, "We will create the formula 'For moisture basics, it’s Likewise' with wise product power."

This content was produced with the assistance of AI translation services.