Ministop Launches 'Hongjjajang Uni Jjajang' in Collaboration with Chinese Restaurant Hongjjajang

[Asia Economy Reporter Seungjin Lee] Convenience store Ministop launched ‘Hongjjajang Uni Jjajang,’ a collaboration with Chinese cuisine franchise Hongjjajang, on the 11th.

Ministop developed the private brand product ‘Hongjjajang Uni Jjajang’ in collaboration with the Chinese restaurant franchise Hongjjajang, considering the growth of the refrigerated food and ready meal market, especially the increasing demand for HMR (Home Meal Replacement) products. Hongjjajang is a long-established brand that started as a first-generation casual Chinese restaurant and has been operating for 14 years, with over 100 franchise stores nationwide.

‘Hongjjajang Uni Jjajang,’ jointly developed by Ministop and Hongjjajang, features finely chopped vegetables and meat to enhance texture, and a rich jjajang sauce that blends well with the noodles without clumping, adding umami flavor.

The jjajang sauce used in Hongjjajang Uni Jjajang is a newly developed sauce tailored for HMR products, utilizing the long-loved know-how of Hongjjajang to amplify the unique umami taste of jjajang. The price is 3,200 won.

Jung Wonseok, MD of Ministop PB Sourcing Team, said, “We collaborated with Hongjjajang, which has extensive expertise, so customers can conveniently enjoy a taste close to that of a specialty restaurant at convenience stores,” adding, “We will continue to introduce high-quality HMR products that can be easily enjoyed by customers.”

This content was produced with the assistance of AI translation services.