Daesang Launches '2020 Chuseok Gift Sets' Emphasizing Practicality and Eco-Friendliness

[Asia Economy Reporter Lee Seon-ae] Daesang announced on the 10th that it has officially launched the ‘2020 Chuseok Gift Sets’ in celebration of the upcoming Chuseok holiday. In line with consumer trends that emphasize cost-effectiveness and practicality, the company has strengthened its range of value gift sets priced between 20,000 and 30,000 KRW, while also preparing a diverse selection of premium sets to meet the demand for high-end gifts.

This year’s Chuseok gift sets include ▲the comprehensive ‘Cheongjeongwon Gift Set’ ▲the canned ham-focused ‘Woori Farm Gift Set’ ▲the popular holiday item ‘Premium Oil Gift Set’ ▲the ‘Farm Premium Oil Gift Set’ combining canned ham and oils ▲traditional seaweed gift sets ▲premium sauces gift sets, among others. Additionally, Daesang Wellife’s red ginseng gift sets, Uljin Snow Crab Special Edition, livestock, seafood, and fruit gift sets are also offered to enhance the variety.

In line with the ‘good consumption’ trend, eco-friendly elements have been incorporated. By rearranging the placement of gift set components and reducing the spacing between items, the use of plastic and paper has been minimized. Excessive packaging has been avoided to create a more substantial and practical feel. Furthermore, most plastic containers used in the gift sets have been replaced with transparent ones to increase recyclability, expanding eco-friendly packaging.

Representative items include the ‘Cheongjeongwon Gift Set’ and the ‘Cheongjeongwon Special Gift Set.’ In particular, the ‘Cheongjeongwon Special Gift Set’ is a hybrid gift set that satisfies both cost-effectiveness and emotional value, composed of versatile products such as canola oil, cooking oligosaccharide, traditional apple vinegar, sesame oil, sun-dried roasted salt, boneless tuna, braised pork, and marinated beef ribs, receiving positive responses. This year, instead of non-woven shopping bags, a paper sleeve box that is easy to recycle was developed and applied to the ‘Cheongjeongwon Special Gift Set’ category, allowing for a generous assortment of various products.

The ‘Traditional Seaweed Gift Set’ also draws attention. Daesang has established a seaweed research center and leads the premium seaweed market based on its own seaweed quality grading system. Notably, products that combine premium raw seaweed with the nutrition of avocado oil, such as the ‘Healthy Avocado Oil Traditional Seaweed,’ and the ‘Spicy Pollack Roe Crispy Seaweed,’ which features chewy pollack roe, are included, anticipating high demand for both taste and nutrition.

Reflecting the demand for high-class gift sets, ‘Premium Seaweed Gift Sets’ and ‘Premium Sauce Sets’ are also available. The ‘Premium Seaweed Gift Set’ consists of ‘Fresh Gopchang Seaweed’ and ‘Jeongwol Matchan Seaweed,’ made from carefully selected raw seaweed to enjoy the original flavor of seaweed. ‘Fresh Gopchang Seaweed’ is roasted naturally without oil or salt seasoning, while ‘Jeongwol Matchan Seaweed’ is made from the finest raw seaweed grown around Jeongwol, Jebudo, known for its peak flavor and texture.

The ‘Premium Sauce Set’ includes a ‘5-Year Aged Soy Sauce’ made from domestic soybeans and wheat, aged in oak barrels and deepened with Korean honey, and ‘Glutinous Rice Sprouted Brown Rice Gochujang,’ made from domestic glutinous rice sprouted brown rice and meju powder fermented in a yellow soil room using traditional methods over a long period. The set features a luxurious package design that enhances its value. The ‘Premium Mixed Sauce Set’ contains three premium sauces (gochujang, doenjang, ssamjang) crafted with the century-old expertise of the Moon Ok Rye family combined with the sincerity of Cheongjeongwon Sunchang, along with ‘Neutiul Korean Soy Sauce,’ fermented and aged using 100% Sunchang soybeans and traditional Korean meju.

Daesang Co., Ltd.’s 2020 Chuseok gift sets are available for purchase at the integrated online shopping mall Jeongwon e-Shop, as well as department stores and discount stores nationwide.

Additionally, Jeongwon e-Shop offers special benefits to customers purchasing Chuseok gift sets. Until 3 PM on the 24th, gift sets are offered at discounts of up to 67%, with a 10% discount coupon for regular Jeongwon e-Shop members and a 15% discount coupon for paid ‘Jeongwon Classic’ members, allowing for more reasonable shopping.

‘Jeongwon Classic’ members receive additional monthly benefits beyond the 15% discount coupon. Upon joining, members receive a 5,000 KRW shopping credit for Jeongwon e-Shop and a welcome gift package, along with monthly discount and free shipping coupons. Furthermore, members earn an additional 3% grade accumulation rate on product purchases and can enjoy special promotional benefits exclusive to Classic members on ‘Jeongwon Classic Day.’

This content was produced with the assistance of AI translation services.