Gwanak-gu Dorimcheon Brand Naming 'Byeolbitnaerimcheon'

Dorimcheon Dreaming as Seoul's New Landmark, a Cultural Space Created Together, and a Special Dorimcheon Renewed Daily: Developing Dorimcheon Brand Naming and BI with the Core Value Concept "Realizing Gwanak-gu's Dream of a New Dorimcheon Created Together"

Dorimcheon Sillim 2-gyo Media Glass Installation Plan

[Asia Economy Reporter Park Jong-il] Gwanak-gu (Mayor Park Jun-hee) is naming a special name unique to Dorimcheon to brand Dorimcheon, which makes Gwanak-gu a city of water and forest, as a representative local attraction.

During the 7th term of the elected government, Gwanak-gu is carrying out a total of nine Dorimcheon specialized projects including ‘Dorimcheon restoration and creation of waterfront spaces,’ ‘creation of Green Scenery Road,’ ‘installation of Gwancheon-ro platform,’ ‘ecological landscape improvement,’ ‘bridge landscape improvement project,’ and ‘creation of safe Dorimcheon walking paths.’

The total project cost for the ‘Dorimcheon Specialization Project,’ which beautifies and makes the entire Dorimcheon a landmark, amounts to 43.3 billion KRW.

Once the Dorimcheon Specialization Project is completed, an ecological axis will connect from Gwanaksan Mountain to the Han River along Dorimcheon, and walking and bicycle paths will be continuously linked, creating a recreational space for residents where clear water and green forests coexist.

To enhance the image and brand of the newly reborn Dorimcheon through the specialization project, the district has derived core values such as Dorimcheon dreaming to be a new landmark of Seoul, a cultural space created together (Together) by everyone, and a special (Special) Dorimcheon that is renewed every day. Under the concept of ‘Realizing Gwanak-gu’s dream of a new Dorimcheon created together,’ the district is developing the Dorimcheon brand naming and BI.

Based on preliminary image surveys, local resources, and environmental analysis of Dorimcheon in Gwanak-gu, naming candidates were selected, followed by online surveys of 500 Seoul and Gwanak-gu residents and on-site surveys of Dorimcheon users.

As a result of collecting various residents’ opinions, the brand name ‘Byeolbitnaerincheon’ (Starlit Stream) was the most preferred by residents, followed by Cheongchunmul-gil (Youth Water Road) and Nangmancheon (Romantic Stream).

‘Byeolbitnaerincheon’ means a stream full of joy like the countless stars in the sky through Dorimcheon specialization projects such as media boards, cultural platforms, and Green Scenery Road, and it also expresses the falling star in the birth legend of General Gang Gam-chan, the urban brand of Gwanak-gu.

The Dorimcheon BI candidates were finalized in three forms: ▲ combining the consonant ‘ㅊ’ of ‘Byeolbitnaerincheon’ and a star to express General Gang Gam-chan’s birth legend and the nature and diverse pleasures of Dorimcheon ▲ expressing a heart symbolizing the mind and a romantic space to enjoy beautiful nature ▲ combining a stream, trees, flowers, birds, and citizens to represent Dorimcheon and expressing a clean Dorimcheon harmonized with Gwanaksan Mountain.

The final BI confirmation is underway by collecting various residents’ opinions through surveys at eight local community centers around Dorimcheon and on-site preference surveys at Dorimcheon. Additional resident opinion surveys are being conducted at Sillim Station and Seoul National University Station, and the decision will be made after sufficient consensus with local residents.

Dorimcheon Stream Panorama

Mayor Park Jun-hee said, “When the Dorimcheon specialization project is completed and the cultural tourism belt is established, the brand name and BI of Gwanak-gu Dorimcheon will add uniqueness to Dorimcheon.” He added, “Enhancing the image of Gwanak-gu and Dorimcheon will greatly help revitalize the areas around Dorimcheon.”

This content was produced with the assistance of AI translation services.