Kakao Shopping Live Surpasses 5 Million Cumulative Views in 100 Days

Starting This Month, Product Variety Expands Further... Broadcast Frequency Also Increases

[Asia Economy Reporter Jin-gyu Lee] Kakao Commerce announced on the 8th that the number of friends on the KakaoTalk channel reached 1 million within 100 days of the Kakao Shopping Live beta service, and the cumulative live view count exceeded 5 million.

Live commerce is a service that provides product information through real-time mobile broadcasts and enables two-way communication between sellers and consumers to sell products. The strengths of Kakao Shopping Live include the steady expansion of product categories, active infrastructure development, and differentiated content.

Since starting its first live broadcast with fashion products, Kakao Commerce has been expanding its product range to include childcare products, health foods, and more. To support partners who find it difficult to establish production systems, Kakao Shopping Live has set up a dedicated team and established its own studio.

The Vans Anaheim Collection pre-release live broadcast held in July featured shoe specialist YouTuber Wadi, who introduced the brand’s history and product details, attracting 380,000 viewers. In the COSRX pad live broadcast for beauty products, makeup artist Director Ham Kyung-sik and beauty influencer Rosepix introduced the products and shared summer skincare tips, resulting in sales of over 5,000 sets.

Kakao Shopping Live boasts easy accessibility through the KakaoTalk channel. On the Kakao Shopping Live, KakaoTalk Shopping, and KakaoTalk Gift channels, users can set notifications for upcoming broadcasts and watch past live commerce broadcasts again. Communication between sellers and consumers is supported through KakaoTalk chat, allowing real-time inquiries about products during broadcasts.

Starting this month, Kakao Shopping Live plans to diversify product categories further and increase the number of broadcasts. Additionally, it aims to create synergy through integrated marketing with Kakao Commerce’s KakaoTalk Gift, KakaoTalk Shopping, and Kakao Makers services. A Kakao Commerce official stated, "We will expand the pool of experts in various fields to enhance shopping convenience and satisfaction, while also increasing events to support small and medium-sized merchants."

This content was produced with the assistance of AI translation services.