Happy Alliance Supports Children in Welfare Blind Spots with 'Kind Sanitary Pads'

SK Stoa and Updream Korea Joint Donation Ceremony

[Asia Economy Reporter Hwang Yoon-joo] Members of the Happy Alliance and social enterprises have joined forces to support children in welfare blind spots.

Happy Alliance, the largest social contribution platform in Korea, announced on the 8th that a donation ceremony for feminine hygiene products was held on the 3rd floor of the Happy Narae headquarters, with social enterprise Updream Korea and Happy Alliance member company SK Stoa participating together.

Attending the ceremony were Lee Hyung-hee, Chairman of the SK SUPEX Pursuit Council SV Committee; Yoon Seok-am, CEO of SK Stoa; Lee Ji-woong, CEO of Updream Korea; and Cho Min-young, Social Value Innovation Director of Happy Narae. The ceremony proceeded under the theme "Happy Companionship," featuring an advertisement screening showcasing SK Stoa’s pursuit of social value realization and mutual growth, a roundtable discussion on the true direction of social value pursuit, and the donation of feminine hygiene products.

Through the ceremony, Updream Korea, a social enterprise producing the ethical sanitary pad "Sandeul Sandeul," and SK Stoa donated sanitary pads worth 300 million KRW to Happy Alliance. Happy Alliance plans to distribute the donated sanitary pads to a total of 2,415 children connected through Happy Dosirak Centers and child and youth centers nationwide.

Updream Korea’s "Sandeul Sandeul" sanitary pads, first launched last month through SK Stoa, are "ethical sanitary pads" where one pack sold results in one pack donated to low-income vulnerable children in Korea. Within eight months of launch, they have donated 600,000 sanitary pads and even made medium-sized pads temporarily out of stock, drawing public attention.

Lee Hyung-hee, Chairman of the SK SUPEX Pursuit Council SV Committee, said, "We will continue to work with various stakeholders such as social enterprises to realize social value and ensure that children in welfare blind spots grow up healthy."

Happy Alliance is Korea’s largest social contribution platform that combines the capabilities and resources of various stakeholders including companies, citizens, and government to effectively solve social problems. Currently, it is conducting the donation campaign "Happy Dookki Challenge," involving member companies, local governments, and citizens. Detailed information about the challenge can be found on the official Happy Alliance website.

This content was produced with the assistance of AI translation services.