Orion's Mini-Size Products Like 'Dodo-han Mini Minacho' Gain Popularity for Enhanced Eating Convenience '↑'

[Asia Economy Reporter Choi Saeng-hye] Orion announced on the 8th that mini versions of popular snacks, which reinterpret the products in smaller sizes, are continuously growing in sales and gaining popularity.

The Dodo-han Mini Minacho, launched in the first half of this year, surpassed cumulative sales of 3.4 million packs within four months of its release. Despite being a new product, it accounts for 40% of the total sales of the Dodo-han Nacho brand, showing significant popularity. Since the launch of the Dodo-han Mini Minacho, the overall sales of the Dodo-han Nacho brand have also increased by about 20%. The monthly average sales of the Dr. You Protein Bar Mini this year have steadily grown by 14% compared to last year. Meanwhile, Orion Jelly The Tangly My Gummy, which is packaged in small portions suitable for one serving, and the ‘Oh! Gamja Mini Star’ released in July have also received positive responses.

This success is analyzed to be due to reflecting changes in consumption trends that emphasize convenience and cost-effectiveness in the products. It’s not just about reducing the size. The Dodo-han Mini Minacho and Oh! Gamja Mini Star are packaged in elongated shapes that fit perfectly in one hand, and both the texture and flavor of the snacks have been changed.

Another factor contributing to their popularity is that they are offered as part of the cost-effective ‘Orion Practical Snack’ series, allowing medium-sized products to be purchased at convenience stores for around 1,000 won.

An Orion official said, “By changing the size to make it easier to eat while increasing cost-effectiveness and offering various flavors, it seems to meet consumer demand,” adding, “We will continue to strengthen product quality so that mini products can establish themselves as another category within trends that emphasize convenience and cost-effectiveness.”

This content was produced with the assistance of AI translation services.