Shinhan Card's 'Sobimama' Viral Video Surpasses 7 Million Views on YouTube

Shinhan Payfan 'Spending Management Service'
Produced in Historical Drama Style

[Asia Economy Reporter Ki Ha-young] Shinhan Card announced on the 7th that the YouTube views of the advertisement video titled 'Sobi Mama,' which features the consumption management service of Shinhan Payfan, exceeded 7 million within three weeks of its release.

This video is characterized by linking the upgraded core function of Shinhan Payfan, consumption management, with the royal court of the Joseon Dynasty. To convey the consumption management function in a unique way, it was produced in the form of a historical drama.

The video begins with a conflict between Sobi Mama, who spends without management to uphold the dignity of the royal court, and the king who wishes for the stable operation of the royal court. Then, the situation where real managers appear to manage consumption is humorously portrayed through wordplay and plot twists.

Due to the fun of these twists and more, the total social actions, which are the sum of 'likes' and comments that allow real-time customer feedback, have exceeded 5,000.

A Shinhan Card official said, "Through this entertaining video, we aimed to naturally convey to customers the functions of Shinhan Payfan, which is expanding into a comprehensive financial platform in the MyData era."

This content was produced with the assistance of AI translation services.