Gwangju City Holds Nation's First Industry-Specific Online Investment Briefing Session

Gwangju City Hall

[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Gwangju Metropolitan City will hold the nation's first online investment briefing sessions by industry.

The online investment briefing sessions were first introduced last month through social network services (SNS) such as YouTube, Facebook, and Zoom to proactively respond to the COVID-19 crisis and actively attract investment through non-face-to-face methods. Starting this month, they will be operated sequentially by each industry.

First, on the 10th, an online investment briefing session will be held to introduce the vision and major projects of the 'Artificial Intelligence' industry sector.

Domestic and international companies interested in investing in Gwangju can participate in the briefing sessions by searching for 'Invest Gwangju' on SNS channels, and real-time Q&A with experts in each field is also available.

Subsequently, online investment briefing sessions will be held every second Thursday of the month for the energy industry on the 8th of next month, the automobile industry on November 12, the medical industry on December 10, and the cultural industry on January 14, 2021.

While local governments have previously produced videos introducing the overall investment environment for promotion, there have been almost no cases of providing customized investment environment explanations (IR) by industry and communicating in real time. Gwangju's non-face-to-face investment attraction activities are gaining nationwide attention in this context.

Since the first online investment briefing session was held in August, a benchmarking atmosphere has been created, with four other cities and provinces nationwide inquiring about the operation method, and related companies are responding enthusiastically.

More than 50 companies and institutions participated in the first online investment briefing session, and to support overseas companies that could not participate in real time due to time differences, the posted online investment briefing video has steadily gained popularity, with over 110 views within a week.

Gwangju City plans to continue discovering target companies participating in the briefing sessions in cooperation with investment attraction specialized organizations such as KOTRA, identify and provide information needed by companies in advance, and maintain networks with potential investors showing interest through video conferences.

Joo Jae-hee, head of the city's investment attraction division, said, "We plan to continuously update the content to enhance the performance of the online investment briefing sessions," and added, "We will actively utilize the briefing sessions as opportunities to achieve investment attraction results in the With-Corona era."

This content was produced with the assistance of AI translation services.