Maeil Dairies Launches Selex Sports Whey Protein Drink

[Asia Economy Reporter Lee Seon-ae] Maeil Dairies announced on the 7th that its protein health functional food brand, ‘Selex,’ is strengthening its sports lineup by launching the ‘Selex Sports Whey Protein Drink Chocolate’ (‘Selex Sports Drink’) to conveniently supplement protein along with exercise.

The ‘Selex Sports Drink’ is an RTD (Ready To Drink) product that adds drinking convenience and portability to the ‘Selex Sports Whey Protein Powder,’ a 100% whey protein isolate powder product released earlier in July. It is a protein supplement drink that can be conveniently consumed immediately after exercise, characterized by a clean taste that is not sticky and quenches thirst. It is made by carefully selecting premium protein ingredients based on the scientific nutrition design know-how accumulated over 50 years by Maeil Dairies’ life-cycle nutrition specialist brand, ‘Maeil Health Nutrition.’

‘Maeil Health Nutrition’ recently focused on the growing social interest in health and exercise. According to the Ministry of Culture, Sports and Tourism’s ‘2019 National Sports Participation Survey,’ participation in recreational sports is increasing every year. In this context, ‘Maeil Health Nutrition’ judged that sports nutrition products are still insufficient in Korea and launched a premium protein sports nutrition product that is excellent for muscle synthesis along with exercise.

The ‘Selex Sports Drink’ contains 20g of protein, which is more than the amount found in about three eggs, providing the ideal amount for muscle recovery and synthesis immediately after exercise. In particular, it uses premium whey protein isolate, which has undergone additional processing to remove lactose and fat, allowing for fast absorption in the body and comfortable consumption even for those with lactose intolerance. It uses real chocolate powder without sugar to create a natural taste that is not artificial.

The drink is packaged in eco-friendly TPA DreamCap (Tetra Prisma Aseptic DreamCap) material that reduces plastic use, making it resistant to external sunlight and heat. It also features a cap on the top for convenience, allowing it to be enjoyed anytime and anywhere. The recommended retail price is 2,900 KRW for 330ml.

A Selex representative said, “We have worked hard to develop a protein supplement drink with a clean taste that quenches thirst so that even exercise beginners who are not familiar with protein supplements can enjoy it without burden,” adding, “Moreover, by using fast-absorbing whey protein isolate extracted from premium milk, it has excellent functionality, making it a premium protein drink that satisfies both exercise experts and beginners.”

Meanwhile, Selex pioneered the adult protein nutrition market in Korea in 2018, establishing itself as the number one protein brand. It has surpassed cumulative sales of 50 billion KRW to date and is leading the market as number one, having recorded the highest production performance of protein health functional foods in 2019, as announced by the Ministry of Food and Drug Safety last month.

This content was produced with the assistance of AI translation services.