Lotte Hi-Mart Launches 'HiMade Cordless Wet Mop Cleaner'
Sales of mop vacuum cleaners have grown at an average annual rate of 75% over the past 5 years
Up to 30 minutes of use with approximately 3 hours and 30 minutes of charging
[Asia Economy Reporter Lim Hye-seon] Lotte Hi-Mart is launching its private brand (PB) ‘HiMade’ cordless wet mop vacuum cleaner on the 7th. It is a design PB product led from product planning to design.
Lotte Hi-Mart planned this PB product as the number of customers looking for wet mop vacuum cleaners increased. In fact, over the past five years, sales of wet mop vacuum cleaners at Lotte Hi-Mart have grown by an average of 75% each year compared to the previous year. The newly released ‘HiMade Cordless Wet Mop Vacuum Cleaner’ is the fourth design PB product following the hairdryer launched in 2018 and the humidifier and fan released last year. The design was again handled by industrial designer Choi Joong-ho.
Industrial designer Choi Joong-ho has experience winning global design competitions such as the ‘iF Design Award’ and the ‘Red Dot Award.’ He is a renowned industrial designer covering home appliances and spaces, having worked on projects with famous overseas brands like ‘American Standard’ and ‘3M.’ Manufacturing and quality testing were entrusted to ‘Shinil Electronics,’ a specialized home appliance manufacturer, enhancing quality and performance.
Unlike other existing brand products, Lotte Hi-Mart focused on emotional value and practicality by improving the bulky design and equipping a detachable water tank. The HiMade cordless wet mop vacuum cleaner features a user-centered modern and minimal design. The curved shapes applied to existing wet mop vacuum cleaners were changed to straight lines, and unnecessary buttons were boldly removed to create a simple design.
In particular, practicality was enhanced by equipping a detachable water tank and water spray function. The sprayer attached to the mop head allows cleaning by spraying water on the floor to be cleaned. It is possible to clean even stubborn dirt on the floor without the hassle of separately wetting the pad or holding a spray bottle to spray water.
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The detachable water tank with a capacity of 300ml is easy to empty or clean after use, allowing hygienic use. Two LED lamps are also installed on the head to clean thoroughly even in dark places. Being cordless, it is convenient without getting caught on cords. The full charging time is about 3 hours and 30 minutes, and it can be used continuously for up to 30 minutes on a single full charge. The price is 199,000 won.
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