Zinus to Meet on Naver Shopping Live

Promotion Offering Up to 20% Discount Until the 13th

Zinus will hold a 'Naver Shopping Live' event on the 9th, followed by a special exhibition running until the 13th.
[Photo by Zinus]

[Asia Economy Reporter Kim Jong-hwa] Global furniture brand Zinus will hold a 'Naver Shopping Live' event starting at 8 PM on Wednesday, the 9th.

Zinus, which is receiving great attention due to the expansion of the home furnishing market, is gradually expanding non-face-to-face communication with consumers through live commerce following the operation of offline pop-up stores.

Naver Shopping Live combines internet broadcasting and home shopping, featuring not only product introductions but also real-time communication between sellers and consumers. Consumers can participate directly by watching the broadcast and asking questions, making it a new shopping method attracting attention in the COVID-19 era.

During this Naver Shopping Live, products will be introduced through real-time video streaming, and consumers will be able to see actual usage of the products while communicating in real time, drawing much attention.

For those who participate in the live broadcast in real time, gift events such as Zinus memory foam pillows and Starbucks gifticons will be provided.

To commemorate the live event, Zinus will hold a related promotion until the 13th, offering up to 20% discounts and providing waterproof covers as gifts with mattress purchases. Detailed information can be found on the Zinus Naver Smart Store.

A Zinus representative stated, "This live broadcast was newly planned for those who find it difficult to visit the pop-up store," adding, "Zinus, which is growing online, will strive to expand consumer experience elements through digital channels such as live commerce as well as offline product trials."

This content was produced with the assistance of AI translation services.