"'A Cheer Song for You' Created for You" Daybreak and Seol's Musical Gift
[Asia Economy Reporter Joesulgina] SK Telecom delivers support and comfort to the youth of this era through a special music gift.
On the 7th, SK Telecom announced that it will carry out the 'A Cheer Song for You' campaign, creating songs about the stories of people in their 20s together with popular singers 'Daybreak' and 'SURL (Seol)'.
SK Telecom is accepting worries and stories from people in their 20s on its official blog Insight (https://www.sktinsight.com/sktcheersong) until the 20th. Daybreak and Seol will select a total of two stories from the submissions and produce songs based on them. The selected participants will communicate directly with the singers untact through SK Telecom's 5G-based video call service 'MeetUs' and collaborate on producing the music tracks and music videos.
The produced songs will be premiered at the 'Online Showcase' held in October. At the 'Online Showcase,' Daybreak and Seol will also perform music concerts dedicated to a total of 60 youths they personally selected.
SK Telecom is also running a hashtag event on Instagram. Participants can tag a friend they want to support and post a cheering photo and message along with the mandatory hashtag '#A Cheer Song for You'. The event runs until the 20th, and generous prizes such as ▲AirPods Pro ▲Marshall Bluetooth speaker ▲3-month free subscription to 'FLO' will be given through a draw.
All events are open to anyone in their 20s residing in South Korea regardless of their mobile carrier.
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Song Gwanghyun, head of SK Telecom PR2 Office, said, “We planned this event to deliver a message of support through music to the youth of this era,” and added, “We will continue sincere and differentiated communication with the youth.”
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