Amorepacific Technical Research Institute Launches YouTube Channel
[Asia Economy Reporter Yujin Cho] Amorepacific Technology Research Institute announced on the 7th that it officially launched the YouTube channel 'Lab Point' on the 5th.
Lab Point means 'Amorepacific from the perspective of the lab (research institute),' and it interestingly presents the stories of product research and development by Amorepacific Technology Research Institute (R&D) and production logistics facilities (SCM) through videos.
The channel showcases manufacturing processes of Amorepacific’s representative products, interviews with researchers and developers, videos of futuristically styled cosmetic formulations, and cosmetics made from ingredients directly sourced from nature.
The Lab Point YouTube channel is divided into four categories. Lab Go covers the entire production process of representative products from Laneige Water Sleeping Mask, Sulwhasoo, and Hera brands. By showing the entire process of Amorepacific’s representative products being made at Amore Beauty Park, it aims to share with customers the efforts to deliver the best products through world-class advanced production logistics facilities.
The Lab Run category features sincere interview videos with Amorepacific researchers and developers. Experts from various fields of Amorepacific Technology Research Institute and production logistics facilities talk directly about their efforts to create the most innovative and safe products, aiming to deepen empathy with customers.
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Lab Feel provides content that vividly expresses the future cosmetic formulation technologies of Amorepacific Technology Research Institute visually and audibly. It presents videos that sensuously showcase various cosmetic formulation technologies to satisfy viewers’ senses. Lab Jaayeowon captures the process of researchers making cosmetics from ingredients directly sourced from nature, offering viewers calming and comforting healing content.
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