Biden's Election Strategy... 'Look at Trump's America'
Targeting Swing States Like Michigan, Advertising Blitz Campaign

[Asia Economy International Department Reporter] The campaign team of U.S. Democratic presidential candidate Joe Biden stated that in the remaining period until the presidential election, the campaign will focus on highlighting the reality of America that President Donald Trump has damaged.


Biden also plans to strengthen his efforts in battleground states, which are crucial to the election outcome, and launch a large-scale advertising offensive.


According to CNBC on the 5th (local time), the Biden campaign explained its future campaign strategy during a virtual press conference held the previous day.


The campaign team said, "Biden's strategy is to focus on the economy and the COVID-19 pandemic during the last few weeks of the presidential race."


Chief strategist Mike Donilon said, "The core of the strategy is to reinforce the connection between the pandemic and the recession," adding, "We cannot address the economic crisis until we overcome the pandemic."


The campaign team stated, "We need to keep saying, 'Look at Trump's America. See what happened during his tenure,'" adding, "This is his mess."


Additionally, during the remaining period, Biden plans to make day trips or short visits to key battleground states including Michigan, Pennsylvania, and Arizona, according to political media outlet The Hill.


Vice presidential candidate Kamala Harris will head to Milwaukee, Wisconsin, a battleground state, on Labor Day, the 7th.


Biden is scheduled to visit Pennsylvania and Michigan in the latter half of next week. These two states were narrowly won by President Trump over Democratic candidate Hillary Clinton in the last election by 0.7 percentage points and 0.23 percentage points respectively, and the Democratic Party is aiming for revenge.



CNBC reported that the Biden campaign has reserved more than $280 million (approximately 333 billion KRW) worth of TV and digital advertisements for the remaining period.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing