What Are the New Global Home Appliances Unveiled at IFA 2020?

LG Unveils Hygiene Appliances and Home Projectors
TCL and Philips Showcase QLED and OLED TVs

[Asia Economy Reporter Dongwoo Lee] At IFA 2020, Europe’s largest home appliance and IT exhibition held in Berlin, Germany, global companies unveiled a large number of new products. Amid the global spread of the novel coronavirus (COVID-19), so-called stay-at-home appliances became a major trend, while some companies also challenged the TV technology leadership maintained by Samsung Electronics and LG Electronics.

According to industry sources on the 5th, LG Electronics held a press conference at this year’s IFA under the theme “Life’s Good from Home.” They presented a vision to provide customers with a good life by maximizing three values?safety, convenience, and fun?at home in the new normal era brought about by the impact of COVID-19.

The company introduced innovative products such as home appliances applying ‘TrueSteam’ technology, OLED TVs, and robots. TrueSteam technology was applied to clothing care products like stylers, Tromm dryers, and dishwashers. The OLED TV features ‘Dolby Vision IQ,’ which provides optimal screen brightness depending on ambient light and content type, and ‘Filmmaker Mode,’ which preserves the director’s intended colors and atmosphere, making the screen more immersive.

Earlier, LG Electronics also unveiled the home projector ‘CineBeam Laser 4K’ targeting stay-at-home consumers. This product supports 4K resolution and a 1,000,000:1 contrast ratio, enabling high-resolution video with a three-dimensional effect. The screen size can be adjusted up to a maximum of 300 inches.

Samsung Electronics, which did not participate in IFA, instead held its own virtual press conference event called ‘Life Unstoppable,’ where it unveiled the home cinema projector ‘The Premiere.’ This product is divided into two models: a premium model and an entry-level model with a single laser. The premium model uses a triple laser system for 4K image quality equivalent to that of a TV.

Chinese information and communication technology company TCL introduced the next-generation audiovisual processor ‘AiPQ Engine Gen 2,’ which features enhanced quality technologies for QLED (Quantum Dot Light Emitting Diode) and mini LED panel TVs. TCL AiPQ Engine Gen 2 is powered by a machine learning algorithm that optimizes picture and sound quality in real time. This processor also uses AI super-resolution technology to upscale videos with resolutions below 4K UHD to near 4K quality.

Philips launched the premium OLED (Organic Light Emitting Diode) TV lineup ‘935’ series on the 3rd. The Philips 935 series will be available in 48-inch, 55-inch, and 65-inch sizes and uses LG Display panels. It supports the P5 AI processor, Perfect Natural Reality upscaling engine, and Android Pie 9.0. Like Philips’ premium OLED TV lineup, this product features Ambilight technology that illuminates the area around the TV.

German home appliance company Miele unveiled a large number of new AI (artificial intelligence)-based products. In particular, the ‘Smart Food ID,’ which uses AI technology to recognize food inside the oven via a camera and control the entire cooking process, attracted attention. With Smart Food ID, users can monitor and control the entire cooking process from outside the kitchen. The camera inside the oven identifies the food, displays it on the oven’s screen, and starts cooking with the appropriate program.

This content was produced with the assistance of AI translation services.